Kids have never been faced with more distractions and activities competing for attention - especially in this social media, digitally driven world. It’s no wonder reading levels at early ages continues to drop. Until Epic!

A digital reading platform created for kids from ages 4-12, Epic! boasts over 40,000 books, magazines and videos to an age group primed for exploration and self discovery through learning. If you build a platform with a robust digital library, intuitive search function and FREE to teachers during school hours, perhaps you have an equation that will inspire these same kids to close out youtube, and open up their favorite book(s).

No 12 year old kid wants to feel younger. But every 5 year old kid wants to be older. A key consideration for the Epic! identity was to build in flexibility in order to maintain relevance within the 5-12 year old age groups.

Building the new expression meant leaving room for campaign development through key drivetimes. The first Back to School campaign after the Covid Pandemic lockdown brought an opportunity to inspire kids - and parents - to jump back into a school year full of potential and optimism. The campaign led to a broader evolution of the core brand expression, with an energetic approach to kids, reading, learning, and of course parents and teachers who get them there.