CREATIVELIVE
The CreativeLive brand serves one core purpose - to be a champion for ALL creators. Through 5 channels- photo and video, money and life, art and design, music and audio, craft and maker - the CL brand provides access to influencers and industry leaders...access that helps students realize their dreams while offering real-world tips and tricks to navigating (and succeeding) in the creative world.
Brand Strategy //// Brand Expression //// Campaign Development //// UX & Product Design //// CRM Strategy & Design
Using the logo as a metaphor for being a window into the creative spirit, an entire visual language was born to help connect our community with each other while embracing their individual journey.
Chase Jarvis, Photographer and CL CEO
It’s a fine line between choice and overwhelmed, so much of the CreativeLive Brand Experience centered around the power of a vast creative community, while offering guidance, pathing and clarity to help a user’s journey literally and figuratively.
Evolving the CreativeLive Brand Expression meant touching every point of the experience, from audience to customer to instructors to employees, building a community of creators across the globe. Creating the soul of a brand where discovery, access and inspiration all go “hand-in-hand”. The CreativeLive product is an extensive but guided offering. Giving a “learning path” to an aspiring creative no matter where they were in their journey was critical to the success of the experience, both strategically and as a digital interaction.
Everything about the CreativeLive brand revolved around “revealing” all the aspects of a creative “experience”. Whether it was the creative itself, the creatives behind it, the studio experience or the internal vibe. Great care was taken to provide an atmosphere of professionalism, while making hopes and dreams feel attainable.
7 years in the making, the CreativeLive brand book takes readers through a journey of creativity throughout history, and how the CL brand came to be to this day. The 200 page limited edition book is the ultimate non-fiction story of the creative spirit in all of us- from biographies and bespoke photography of leading instructors and influencers to actual creative exercises to help inspire.
